Shared Team Inbox with Role-Based Access
One multi-agent workspace for your whole team, with custom department routing, internal agent tags, chat transfers and SLA tracking.
Services · WhatsApp Business API
WhatsApp Business API
One WhatsApp number for your whole business — a shared team inbox, broadcasts, in-chat payments, chatbots and AI answers, connected to your CRM.
Platforms
Four platforms — we build on the one that fits you
We are WhatsApp API developers — not tied to any one vendor. We build your solution on Gallabox, Twilio, DoubleTick or Wati — whichever platform fits your business.
The problem
Your customers are on WhatsApp — is your business?
Most UAE customers would rather message a business on WhatsApp than call or email. But when that number lives on one person's phone, chats get missed and nothing is recorded. The WhatsApp Business API fixes that.
WhatsApp Business — free
- Runs on one phone — a single user at a time
- Manual replies and quick replies only
- Broadcasts capped at 256 contacts, and only to people who have saved your number
- Basic product catalogue and business profile
- No connection to your CRM — chats stay on the phone
- Right for a solo operator with a handful of chats a day
WhatsApp Business API — with XCCEL8
- One number, many staff — a shared team inbox
- Chatbots and automated replies answer routine questions day and night
- Broadcasts at scale using pre-approved message templates
- Order, delivery and payment notifications sent automatically
- Every conversation logged against the customer in your CRM
- Built for teams that sell and support on WhatsApp every day
The solution
An enterprise WhatsApp platform, in four layers
The features are structured as four capability layers. Your solution is built on one platform — Gallabox, Twilio, DoubleTick or Wati — chosen around your business, and these are the capabilities that setup gives you.
01
Layer 1 · Team collaboration
Team Collaboration & Multi-Agent Operations
A centralised communication hub where distributed sales and support teams manage customer conversations at scale — every agent working from one shared inbox.
Invisible Team Chats Inside Customer Chats
Your team discusses a customer privately inside the same conversation thread — the customer only ever sees the replies meant for them.
Multi-Level Chat Routing
Chats route automatically by topic, language or value — through departments down to the right expert, at more than one level.
Click-to-WhatsApp Ad Attribution
Meta ad clicks carry their source with them — ad ID, campaign name and keyword — so you know exactly which ads start conversations.
Fallback & Multi-Channel Failover
If a WhatsApp template fails to deliver or a customer drops offline, the message falls back automatically to SMS or email.
02
Layer 2 · Commerce
E-Commerce, Commerce & Conversational Checkout
Transactional workflows that let customers browse, order and pay without leaving the chat.
Native WhatsApp Payments & Catalogues
Product catalogues synced from platforms like Shopify or Zoho, so customers browse items and complete payment through in-chat payment links.
Interactive Forms & Catalogue Search
Dynamic forms rendered inside WhatsApp (WhatsApp Flows) for lead qualification, bookings and quote requests — no redirect to a browser.
Pre-Submission AI Template Checker
AI validation optimises template content before it goes to Meta, cutting misclassification and rejection risk before it costs you a campaign.
Automatic Bounce Handling & Intelligent Retries
Bounced messages and soft delivery failures are retried automatically by a smart engine — no manual contact re-uploads.
03
Layer 3 · Campaigns
Broadcast Marketing, Mobile Automation & Deliverability
Campaign management engineered for top-tier deliverability and rapid dispatch.
High-Throughput Bulk Broadcasting
High-volume broadcast scheduling to opted-in contact databases, with dynamic personalisation tags, media attachments and call-to-action buttons.
First-Class Mobile Management App
Full iOS and Android apps let owners and field staff broadcast campaigns, run automations and manage live team chats from their phones.
Goal-Based Drip Sequences
Automated multi-step sequences that trigger, adjust or stop based on what the customer does — payment completed, appointment booked.
Sales Order Bots & Number Masking
Ordering bots process purchase intent end to end, while number masking keeps privacy between customers and external agents.
04
Layer 4 · Automation & integrations
No-Code Bot Building & Deep Enterprise Integrations
The core automation layer that links conversational intelligence directly into your backend business systems.
Visual No-Code / Low-Code Flow Builder
Drag-and-drop conversation trees with branching logic, keyword triggers and interactive button nodes — built without developers.
AI Answers & Copilot Agents
AI agents trained on your company knowledge base — PDFs, FAQs, your website — answer tier-1 support natively and draft replies for your team.
Automated Replies
Instant automated replies for FAQs, opening hours and order status, including out-of-hours — no customer waits for a first response.
Pipeline Management
Leads and deals tracked in sales pipelines inside the inbox — every conversation tied to a stage, an owner and a next step.
Integration with Any CRM & ERP
Real-time two-way sync with Zoho, HubSpot, Salesforce, Microsoft, Odoo and other CRM and ERP systems — order notifications, shipping updates and abandoned-cart recoveries fire automatically.
How we work
Our process
Easy setup with no compromises.
01
Assess
We map your numbers, chat volumes and what you want automated.
02
Set up
Business number registered, platform account configured, message templates drafted and approved.
03
Integrate
CRM, website and notifications connected and tested end to end.
04
Train
Your team trained on the shared inbox, broadcasts and chatbots.
05
Support
Free hyper-care after go-live, with an optional AMC as volumes grow.
FAQ
Frequently asked questions
What is the difference between the WhatsApp Business App and the WhatsApp Business API?
The free app runs on one phone for one person — fine for a solo operator. The API is the team version: many staff share one business number in a single inbox, with chatbots, broadcast campaigns, automated notifications and a full record of every conversation in your CRM.
Do we own our WhatsApp number?
Yes. The number is registered to your business, and your customer data stays yours. If you already use a number on the WhatsApp Business App, we can usually migrate that same number to the API so customers keep messaging the number they know.
How do broadcast message approvals work?
Marketing and notification messages sent outside an open chat use templates that Meta approves in advance. We draft your templates — offers, reminders, order updates — and submit them as part of your setup, so your campaigns are ready to send from day one.
How much does the WhatsApp Business API cost?
Three parts: a subscription for the platform you choose, Meta's per-conversation charges, and our one-time setup and integration. After a short assessment we quote the whole thing as one clear number — no obligation.
Can our whole team really use one WhatsApp number?
Yes — that is the main reason businesses move to the API. Every agent works from the same number in a shared inbox: chats can be assigned, internal notes added, and managers can see response times and open conversations.
Can WhatsApp connect to our CRM and website?
Yes. We connect your WhatsApp number to Zoho, Microsoft Dynamics 365, Odoo and other systems, and add chat widgets and click-to-chat links to your website — so enquiries land in your CRM with the full conversation attached.
Free Consultation Too technical?
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Tell us what your business needs — our engineers will cut through the jargon and recommend the right solution at the right price. No obligation.
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